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The feet of a
tight-vested John McClane gush with blood as he treads painfully
over jagged shards of glass on his way to
save his wife from the evil hands of Hans Gruber. A small-time
boxer named Rocky Balboa gets a once in a lifetime chance to
fight the world heavyweight champion in a bout in which he
strives to go the distance for his self-respect. An
archaeologist and adventurer called Dr. Jones desperately
outruns boulders and valiantly outfights Nazis on his quest to
reclaim mystical artefacts. Each of these are truly memorable
moments of cinematic history that can never be replicated…or can
they?
All three brands are
returning to the silver screen in the not-too-distant future
and, in my eyes, this could go two ways. This could be an idea
of absolute genius by the studio bosses, resurrecting the iconic
torch of each brand and keeping it alight whilst compounding
it’s success or it could be a disastrous decision that will
knock down the legendary pedestal on which the films once stood.
In Live Free or Die
Hard, New York cop John McClane takes on an internet-based
terrorist organisation that is systematically shutting down the
United States. I’m going to be honest, I am quite a passionate
fan of the Die Hard trilogy and ‘ecstatic’ cannot begin to
describe how I felt when I heard the news of Die Hard 4. I just
pray that it is going to be more exciting than the storyline
suggests…but then again, I’ll be content with one more Yippee
Kiyay M’Fer.
Rocky
Balboa, the
sixth in the series, tells the story of the infamous boxer
coming out of retirement to go to the ring once again. In dire
need for money, Rocky faces some amateur fighters until he is
offered the chance to take part in one more professional fight,
this time against the world heavyweight champion. The plot seems
to be a rehash of the original but instead of telling the story
of an up-and-coming boxer that strives to overcome the obstacles
to win, he is old and, well, pretty much gone. If you think that
this is just Stallone desperately wanting to relive his glory
years then you are most probably right as Rambo IV: In the
Serpent’s Eye is also on it’s way!
Following problems with
the script and scheduling, Indiana Jones 4 has now
been slated for a 2008 release. Harrison Ford, Steven Spielberg
and George Lucas are all involved but, now twenty-five years
after the original movie, will they be able to recapture the
magic that made the movies such a success first time round?
The resurrection of all
three brands shines light on what I think is a major problem in
Hollywood right now. There is either a
distinct lack of original screenplays out there or a distinct
lack of risk-taking by major studios to put their money behind
an unknown project and I am leaning strongly towards the latter.
We see multiple reincarnations of big money films each year.
Some, in the case of Batman Begins and Casino Royale,
are set as prequels in an effort to renew interest in the brand
names. It does not stop here though. Hollywood is quickly
becoming a sequel-dominated market with Spiderman 3,
Shrek 3, 28 Weeks Later, Van Wilder 2 and
Hostel 2 also being released in the New Year. If this
continues to be the case, how will new films ever get the chance
to become an iconic brand themselves?
Potentially, Indiana
Jones, Die Hard and Rocky can be big successes
at the box office but will this triumph be achieved through the
quality of the film or by simple nostalgia? The movies may
generate huge sums of money but, essentially, you’ll be watching
a man in a vest, a washed-up action star attempting to relive
his past and a sixty-six year old man running round with a whip.
I only hope that this will be the last crusade.

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